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Announcing my retirement, and what’s next for me

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First of all- Happy Autumn! It’s been a few months since my last email and well, since I’ve got your attention- I have some good and bad news to share.

You may recall that I’ve been hoping to secure a recording grant to produce a new EP or album. After being rejected the last two rounds, I must accept that the powers-that-be do not see commercial potential in my music. Most of you are probably not aware that a modest recording budget is $2000 per track.

After self-funding my 2008 CD, Insight, I know first hand how hard it is to make money being a recorded artist. After much thought and soul-searching, I am now announcing my “retirement”, meaning, I will not be pursuing a music career in the same way anymore. It simply isn’t a viable option at this time.

I know my “failure to succeed” has nothing to do with my talent as a singer, and everything to do with the challenges of the business, and the amount of sacrifices required that I was/am unwilling to make.

At some point many years ago I veered away from the strictly Jazz musical diet I was on- daring to write, perform and record my own songs. I suppose I wanted to prove I could do it, to see if I could also be an original artist. I got some great responses; inevitably there would always be at least one person at every concert who said they enjoyed my songs the most. For that, I am glad.

I will continue to perform live, although I am unlikely to go on tour anymore. There comes a point when “breaking even” isn’t enough of an incentive to take time off work and hit the road. I am incredibly grateful to all of you- your support and love has meant a lot to me. Thank you.

On a more positive note, this past summer I married the love of my life and my new career in Arts Admin is taking off. I am writing words more than music these days, and I find it to be a similar creative outlet actually- and one that pays by the hour, which is nice.

So, rest assured I am happy, healthy and not totally quitting the game- just changing the way I play it. In this season of giving thanks, I am thankful for all the experiences I have had playing gigs all over Western Canada, playing with different musicians, and having the chance to share my heart with strangers through song. It’s been an incredible journey.

FREE MUSIC!

As a gift to all of you who are on my email list, I want to make sure everyone has an mp3 copy of my most recent single, Precious Time. I offered it for free download from my website for a few months last winter, but I realize not all of you did. So please, if you do not have it, respond back and I will email you the song. It would make me happy to know I still exist in your iTunes libraries.

Again, thanks for being a friend and a fan.

Best,

Flora

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